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Hello! Here are lots of resources to amplify our partnership. Please use responsibly!
Any questions can be directed to [email protected]
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LOGOS AND IMAGES
- Goya Logos High Quality
- Goya Cares Logos High Quality and QR Code
- Goya Cares Static Images
HANDLES AND HASTAGS
(Please tag us!)
Official Websites:
Instagram Handles:
Facebook Handle:
X (Twitter) Handle:
VIDEOS AND PSAS
- ENGLISH PSA
- SPANISH PSA
- ENGLISH SOCIAL MEDIA
- SPANISH SOCIAL MEDIA
- Longer videos
Further Branding Guidelines and Resources
Goya_CreatorGuidelines_2025.pptx
GOYA_Brand_Guidelines_(8.21.18).pdf
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Goya Key Facts:
About Goya
- Founded: 1936
- Headquarters: Jersey City, New Jersey
- Founders: Don Prudencio Unanue and Carolina Casal
- Mission: To provide authentic Latin cuisine with high-quality, affordable products that celebrate Hispanic heritage and culture.
- Slogan:
- ENGLISH: If it’s Goya… it has to be good!
- SPANISH: ¡Si es Goya… tiene que ser bueno!
Product Line
- Over 2,500 products spanning Latin American, Caribbean, and Spanish cuisines.
- Best known for:
- Beans & Grains – Black beans, chickpeas, lentils, rice, and more.
- Cooking Essentials – Olive oil, seasonings, adobo, sazón.
- Beverages – Malta Goya, nectars, coconut water.
- Frozen Foods – Empanada dough, tostones, frozen fruits.
- Canned Goods – Coconut milk, tomato sauces, soups.
- Snacks & Desserts – Maria cookies, dulce de leche.
Company Reach & Impact
- Largest Hispanic-owned food company in the U.S.
- Manufacturing & Distribution Centers in the U.S., Puerto Rico, Dominican Republic, and Spain.
- Available in Spain, the Caribbean, Central & South America, and Europe.
- Goya products can be found in supermarkets, specialty stores, and online.
Community & Philanthropy
- Goya Gives Initiative – Donations and support for local communities, disaster relief, and food banks.
- Education & Scholarships – Provides scholarships for Hispanic students.
- Humanitarian Aid – Disaster relief efforts in Puerto Rico, the Dominican Republic, Venezuela, and beyond.
- Partnerships – Supports organizations like Feeding America, Catholic Charities, The Hispanic Federation, and more.
Sustainability & Quality
- Committed to sustainable sourcing and responsible manufacturing.
- Implements environmentally friendly practices in production and packaging.
- Dedicated to non-GMO, organic, and low-sodium product options.
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